• Focus on your Main InterestsIf you have a stable career in a company, what could possibly make you decide to shift from an office work to an internet home based business? A simple answer would be to earn money in the easiest and most comfortable way. It is true, because working at home will lessen the pressure you may have when you are still working for a company. The idea is that you have to find a home based business that is within your interest. This will help you do things as easy as possible.Working hard because you have to is different from working hard because you love to. Imagine working with no stress, it’s like having fun while earning. What you just need to do is to properly identify the products and services that you feel comfortable to deal with.• Study the Market’s DemandThere’s a wide competition of home based businesses in Australia, while you want to choose something that’s within your interest, try to make that something as unique as possible. The key to survive a successful business is to find ways of standing out. You must know how to be charismatic. This may help you attract customers and will help you build a solid business relationship. It is important to consider what people might say about your business. To conduct a study or a trial run of what you have to offer would be worth it.• Create a Good WebsiteAn attractive website can persuade more customers. If you are making a fresh start in opening a home based business, building a visible website can do the trick of advertising your business online. There are many people who use the net everyday, putting your business contact and business information on the net would increase the chance of making your business acknowledged.• Use Multiple ToolsDon’t just limit yourself with one tool to promote your business. Consider other free online sites that are popular to the public. The use of social networking sites like Twitter, Facebook and Multiply.com are just an option to support your business agenda. Since you are starting an online business try to maximize you knowledge with the different online tools that will help you deliver your business well. To measure your website performance, you may use Google Analytics, while posting blogs to blog sites will help you drive traffic that will make the readers informed about your business.An internet home based business can definitely be a good source of income. A home based business opportunity is something that can give you the advantage of working closer to your loved ones. But every business requires hard work and perseverance. Be ready to face new challenges when you start building your own home based business in Australia. Always remember that being in a network marketing field will let you make your own decisions. You must choose the right decisions in order to stay in the business. The tips mentioned above can be your helpful guide to be competitive.
Why Do You Advertise?
Advertising is a form of communication. Its intention is to attract or persuade an audience to take action or purchase products, ideals, and services. This audience is composed of readers, viewers, and listeners. All of them are part of the advertising communication. In advertising you are showcasing your business or your product to your audience in a manner that they will know what is being advertised. It is a common tool used by different companies and agencies in promoting their businesses. Whatever is the type and kind of the company, advertising is really needed.
There are different types of advertisement and they are used everyday. The following types are print advertising, broadcast advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, and celebrity advertising. To show the distinction on the types of advertising, below are their functions and their usage.
Print advertisings are commonly printed materials like brochures, magazines, newspapers and fliers. They all have a common goal that is to let the readers know about their products or services.
Broadcast advertisings are aired advertisements through different types of broadcasting media’s like television, radio, and internet.
Outdoor advertisings are usually seen on billboards, kiosks, trade shows and events.
Covert advertisings are commonly incorporated in movies, programs, and TV shows without them being mentioned but largely showcasing the brand.
Surrogate advertisings are commonly used to showcase a different product which is related to a banned products.
Celebrity advertisings are advertisements that uses celebrity as the endorser of a certain product.
Advertisement plays a major role in a business. This is the booster or the energizer of all companies and products. Reasons for advertising varies but most of them are common in one thing and that is to let the people know about them. So what are the different reasons why companies and individuals do advertisements? Here are some of the reasons.
To introduce. Many new products, websites, and companies are now rapidly popping up into the market and in order to stand out from their niches they do advertising.
To sell. This is the most common reason in all companies and products, to sell. Companies and products are being advertise to the public using the most common advertising type, the print and broadcasting. Letting the public about their services or products.
To help. This type of reason is more of a public service.
To give information. Informations like a certain component of vegetables or fruits is one good way to fight a certain diseases.
To warn. Police departments and establishments advertise faces of people whom broken the law or committed wrong acts to the public.
How about you why do you advertise?
Hiring An Auction Company
Estimating your assets value:
Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.
Compensation and Expenses:
Is the company you are considering working for you or against you? The agreement you decide may determine this.
A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.
In a straight commission structure, the company is paid an agreed upon percentage of the total sale.
In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.
In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.
In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.
What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.
Auction Expenses:
In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.
All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.
Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.
Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.
Buyer’s Premium:
What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.
The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.
It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.
Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.
Pre-Sales:
We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.
As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.
Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.
A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.
It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.
When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.